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SOCIAL AGENDA
1. Infashion Magazine Awards to Colombian Fashion Objectives:
INFASHION is positioned as a specialized publication in fashion, internationally renowned for its seriousness and profound themes related to the clothing and wardrobe universe; for that, it is the one called to reward those considered the best in the industry.
How it works:
The Awards:
Category:
The nominees and winners of 2010´s gala were: Best feminine clothe designer
Best masculine clothe designer
Best new designer
Best accessories designer
Best model of the year
Best fashion producer or stylist
Beat makeup artist
Best fashion photographer
Best exports brand
Best fashion designers ´store
Best fashion advertising campaign
2. The Colombia Handcraft Exhibition The Word “craft” comes from the Latin word «artis-manus» which means: art with the hands. Handcraft then refers to the work or piece elaborated manually and creatively, by a person or small group of people that with no or with any help of machinery or mechanization , achieve functional and unique products, always different one from the other, usually, these become decorative pieces for common use. Sin the Renaissance era, handcraft, given its particularities, is considered more as an occupation than an art; as an occupation, supposes to be one of the most antique ones, since discoveries and findings made by researchers, archaeologists, and historians that come from prehistoric age, show elaborated artifacts handmade with no apparent intervention of any kind of instrument. All along the American continent, each of its countries and the regions that make part of it, have its own characteristics regarding handicraft. Artisans from native towns who still live and maintain alive these ancestral techniques; at the same time, there are urban artisans who expose and sell their final pieces in market places and trade shows. One of the main difficulties of the artisans has been, no doubt, their poor capacity to reach their target, this without counting also that they have to compete with products being manufactured under industrial processes with similar appearance, but with much lower prices. In Colombia, in particular, the artisans that compose the different Indian communities of the country have lived in great majority under extreme conditions such as abandonment and poverty. However, this activity has gained more importance throughout the years. In 1964, conscious of the importance that these occupation has and in order to preserve the cultural memory of the traditional villages, the Colombian government created through the Commerce, Industry and Tourism Ministry: Artesanías de Colombia S.A., a mixed based company, dedicated to the promotion and development of all the economic, social, educative and cultural activities necessary for the progress of the artisans of this country and of the handcraft industry. Since then, training programs have been made and commercial supporting networks have been done ever since. Colombia has intensified its negotiating agenda and is searching for new markets to export these products, with preferential entry, stable and long term conditions. According to Artesanías de Colombia, in this country the artisan sector contributes only a 0.04% its GDP; 1.200.000 Colombians depend on this activity; there are 350.000 artisans around the country, 60% of them women and 70% of them are located in the rural areas of Colombia. Some of the main Indian communities in Colombia are The Arhuacos (Cesar, Guajira, Magdalena – Sierra Nevada of Santa Marta); The Cunas (Chocó and Antioquia); The Guambianos (Cauca); The Wayuu (Guajira); The Embera (Pacific Coast); The Katios (Córdoba, Antioquia and Chocó); and the Zenu (Córdoba and Sucre). The frequent studies made by this entity in Colombia suggest that the handcraft activity does not require of high investment, permits the creation of new jobs at low cost and maintain employment sustainability. Concerning the fashion industry, this area is one with the most potential to work on, in its productive process, direct and indirect work force with basic education; and to include in them, the work of the Indian communities and in general of the vulnerable populations, capable of providing artisan products as raw materials or complementary goods. This is why, under de development plan of Latin American economies, the fashion sector represents for handcraft one of its main strategic allies. That is how, IXEL MODA as the only congress of the clothing universe in America, point of integration for the whole fashion industry and an encountering space of the academy and the productive cycle; couldn´t leave behind this important space dedicated to this art and craft, that in any way, makes vital part of the productive chain and the regional cluster. The Colombia Handcraft Salon, a scenery of exhibition, shows and promotes the artisan work in Colombia; presented as a final product, after a former intervention brought up by the artisans and designers together, who conjugated majestically their creative capacity, knowledge and experiences obtaining great pieces with not only great value in its esthetic sense but also in its practical meaning. The main purpose of IXEL MODA is to offer its assistants the appropriate tools for the development of competences facing the new sceneries in productivity and competitively, fomenting an entrepreneur culture and the employment of the creative sector under the scope of sustainability. In these order of ideas, the Colombia Handcraft exhibition converts into a space that permits the visitor open its mind to new frontiers, applications and uses of handcraft in fashion and in design, envisioning the wide possibilities of unexplored markets, capable of generating differentiation and aggregated value not only to the final product, but in general to the whole productive process that can result in a lucrative business with an ethical seal. THE COLOMBIA HANDCRAFT EXHIBITION unites all in one: design, art, creative development, innovation and articulates the encountering of raw material products, artisans and commercial representatives. The responsibility of selecting the artisan pieces, of intervening in the application and transformation process and presenting the final product under a scheme commercially viable, productive and sustainable, it’s with no doubt a task that requires knowledge, talent, preparation, intuition, good judgment, ability and great commitment; characteristics, all of the above mentioned, that the organization sees in one of the most successful Colombian fashion designers and one of the most successful in international markets, whose proposals have been applauded not only for its mixture of identities, modernity and subtle touch of sophistication, but also for been able to obtain, through all of these, the title of ambassador of the artisan culture of colombia to the world; she is, Francesca Miranda, named director Ad Honorem of THE COLOMBIA HANDCRAFT EXHIBITION.
THE COLOMBIA HANDCRAFT EXHIBITION will also show exhibitions from countries such as Argentina, Chile, Brazil, Mexico, USA, among other allies of the cooperation network of IXEL MODA. This space converts itself also into an instrument for the cultural and commercial exchange of the continent to the rest of the world. Multisensory areas to live brand experiences with attributes associated to fashion (lifestyle, innovation, creativity…).
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